St. George bank. Outdoor cinema pre-roll

What we did

As sponsors of the Open Air Cinema, St. George Bank get prime time advertising space to advertise their products and services to a captive audience. This wasn't that brief. This was designed as some light relief from the hard-sell advertising and to use their Little Dragon mascot to entertain.  

With the St. George motto of 'Start Something' we used the cinema medium to playfully show the Little Dragon's audition tapes and him endeavouring to 'start' a career as an actor.