sonos house. The ultimate listening experience

What we did

We were tasked to help home audio pioneers SONOS reach a new, millennial audiences, but the problem with selling audio equipment is that it's hard to give people a relevant and engaging experience in-store. You really have to experience it to believe it.  

We aimed to create an immersive and sonically powerful experience that placed the products within familiar listening environments while programming a socially and culturally inspiring schedule of events.

We created Sonos House. Hosting day and night programs of exhibitions, experiences and storytelling with cultural change-makers allowed us to give the brand a voice on significant issues in music and society that spoke to millennials, all the while integrating SONOS products into the experiences. 

Sessions included Listen Better Conversations, Dark Immersions with leading artists (Set Mo, DMA’S), Movie nights, a functional Co-working and collaboration space, After Work tunes & drinks, and more.