Aussie X Australia Day

What we did

With a name like Aussie Home Loans it'd be a bloody waste not to create some activity around Australia Day. So to engage with their customers we decided to create an annual Aussie Day competition to mark the special day.

Where The Heck is Ozzy, places our mate Ozzy and his friends around an Aussie Day map. Each week, new characters are introduced into the scene and it's your job to find them. Each week there are prizes to give away for finding Ozzy and his mates. 

The grand prize was the ultimate Aussie holiday, taking the lucky winners on a whistle-stop tour of all the entire country.

Initially we sent out a DM piece to all on Aussie's database, setting the scene and pushing people online to take part in the competition. This campaign saw amazing success, with over 20K people avin’ a go.